Social media might be the hottest new marketing tool on the block right now, but there has also been a simultaneous swing towards event-based marketing.This approach is becoming increasingly popular as business owners seek out increasingly rare opportunities to get some face time with their customers.
But how you run the event can make or break any future dealings with those in the room, so tread very carefully.
How does event-based marketing work?
Inviting potential customers along to learn about your business can be a tough ask, but those involved in event-based marketing business say it can work wonders for a business.
Adam Benson, director of event-based marketing experts Recognition PR describes it as one of the best sales programs around. "What other marketing activities give you an opportunity to bring prospects into your world for an hour or two (or longer) and be completely engaged with you at the exclusion of all else?" Benson says.
The Secrets of Event-Based Marketing
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