$18.2 Million in Business Events Won for Sydney

Bid wins

vForum 2011 and vForum 2012

Date: October 2011 and November 2012
Delegates: 4,500 delegates per year plus an exhibition
Estimated value: $16.9 million (combined vForum 2011 and vForum 2012)

VMware, a global leader in virtualization and cloud infrastructure, is the fastest growing IT company in Australia. vForum (formally Virtualization Forum), their flagship event, focuses on the practice of virtualization technology and infrastructure. The Forum is attended by members of the IT community who are users, implementers and decision-makers and influencers of virtualization within their organisation, as well as the VMware Partner Ecosystem. The Exhibition component involves technology vendors with their products, solutions and services on offer all circling around virtualization.

In the lead up to their 2010 vForum, BESydney coordinated a meeting between VMware and Industry and Investment NSW to explore opportunities to leverage on each other's strength for a successful event in 2011 and 2012. The Sydney Convention and Exhibition Centre also supported this initiative to secure the event for multiple years.

Securing this event in NSW for another two years further solidifies NSW's position as the IT hub of Australia.

The event will be managed by George P. Johnson (Australia) Pty Limited.

Australia Gas 2011

Date: October 2011
Delegates: 350 over 3 days
Estimated value: $1.3 million

The CWC Group are renowned world experts in oil, gas, power and investment sectors, particularly in emerging markets. They have a wealth of knowledge, offering top-level strategic events around the world. The Group operates globally and over the past 13 years, their gatherings have become widely acknowledged within the energy community for their quality, prestigious level of government officials and senior corporate delegation.

Australia is emerging as the game changing gas province of the future with a renewed energy boom and a heavy focus on the development of conventional and unconventional gas. There are abundant new opportunities for domestic and international investors in the country. As a result of this tremendous growth in Australia and Asia Pacific, CWC is investing further and has set up an Australian and Asia Pacific office based in Sydney which will be launching Australia Gas 2011.

BESydney met with the client and gained a good understanding of what they want to achieve with their event. A series of meetings were coordinated with various government agencies to ensure that the event will receive the necessary government involvement when held in Sydney.

Australia Gas 2011 will be held at the Four Seasons Hotel Sydney. This event will be managed by the CWC Group with assistance from AccessNSW.